Norfolk Network events
Just can’t get you out of my head
Ever had a catchy tune that you just can’t get out of your head?
Based on the science behind the ‘catchy tune’ phenomenon, Norfolk based publisher ‘earworms MBT (Musical Brain Trainer)’ takes an entirely new and innovative approach to language learning.
The earworms method works by pairing melodic music with soft spoken foreign words, phrases and their translations. The result: an incredibly effective tool for learning conversational foreign languages, simply by listening.
Brothers and co-founders Marlon and Andrew Lodge have guided the company from Dragons’ Den rejection, to becoming winner of the 2011 UKTI SME Company of the Year Award. Seeing continued success in terms of both global sales and customer reviews, the earworms audio-book range has routinely ranked #1 for downloads in the US, UK, and Australia – and was named an iTunes Top 5 non-fiction best seller.
Andrew and Marlon shared their earworms journey, demonstrating their concept by having fun with music and Mandarin.