YOUR NEXT NORFOLK NETWORK EVENT
Beyond Green – Sustainable brands for all
Robert Jones, Professor of Brand Leadership at UEA, talks to Co-founders Thomas Panton and Hugo Douglas-Deane on their recent rebrand from Greenr to Canopey
Their mission as a company has always been to break out of the ‘eco-conscious echo chamber’ and make sustainability more exciting, accessible and ultimately more mainstream.
We explore
– how businesses can position sustainability values in a way that customers can easily understand without sacrificing convenience
– the opportunities for innovation and increased market share
– the future of legislation and regulation and why it’s increasingly important for brands to communicate sustainability with clarity, transparency and authority
We then open up a wider discussion to hear your thoughts and experience.
Programme
5.30pm-6.00pm: Arrival and welcome drinks
6.00pm-7.15pm: Guest speakers and audience discussion
7.15pm-8.00pm: Networking over drinks and light bites
Norfolk Network is delighted to partner with Brandland on this event.
Brandland is a membership organisation for people and companies working in and around branding, in and around Norwich.
The event is aimed at
-branding and marketing professionals
-startups and SMEs
-legal professionals and policy makers
– students and academics.
Professor Robert Jones
Robert is an independent brand consultant, and Professor of Brand Leadership at UEA. For almost 30 years, he was a strategist at the global brand agency Wolff Olins, based in London. He is author of The Big Idea (2008) and Branding: a Very Short Introduction (2017). Robert’s clients include corporations like Aviva, Barclays, Tesco and Virgin – as well as not-for-profits like FutureLearn, National Trust, Oxfam and Wikipedia
Thomas Panton, Co-founder and CEO of Canopey
Thomas has extensive experience and insight into the environmental sector, having worked with organisations like Greenpeace UK and Surfers Against Sewage. He also founded the festival tent upcycling company Festovers – an industry leading company tackling the tent waste crisis. He’s now Co-founder of Canopey, building the UK’s biggest sustainable shopping platform. As a keynote speaker represented by London Speaker Bureau, he is recognised by LinkedIn as a UK Top Green Voice. An alumnus of the University of East Anglia, his MSc in Climate Change and International Development gives him insight into multiple sectors’ sustainability journey. He is a member of the Norfolk Business Climate Leaders
Hugo Douglas-Deane, Co-founder and CMO of Canopey
Hugo is an experienced communications professional with a focus on digital marketing, design and branding. He has worked in Government communications and publishing for a number of years, working on a wide range of award-winning large-scale projects. T hese include major Public Health campaigns, and multi- million pound EU-funded projects and environmental schemes.