Norfolk Network Events
Bias and business decision making with Katie Fisher
Your brain is taking mental shortcuts, and shortcuts mean mistakes for you, your business, and your customers.
In psychology they call it bias.
So have you ever thought:
- am I making the right decision?
- is this what my customers want?
- does my vision align with customer needs?
Katie Fisher, psychologist and user experience researcher devised a workshop for Norfolk Network members to explore how to identify and overcome bias and make better decisions.