Thought Leadership Platform
Brands And Recession
In this talk Chris explores different ways that businesses can use brand and advertising to navigate an era of severe economic challenge. He covers
- how to think about ‘value’ and how to influence it
- why cutting marketing spend can do more harm than good
- reframing what you sell during recession
- how nostalgia can be powerful and brand can be an antidote
A panel of business leaders share their thoughts on how to tackle recession and cost of living. Questions, experience and ideas welcome from the audience.
Panelists to be announced.
6.30pm-6.45pm: Arrival and welcome drinks
6.45pm-7.45pm: Talk and panel-led discussion
7.45pm-8.30pm: Networking over drinks and light bites
Members – FREE
UEA Academics and Students – FREE
Non-Members – £20.00 Or Try Before You Buy, if you decide to join Norfolk Network within the month we will refund your ticket.
More about Chris
Chris started his career at global agency TBWA/London, where he cut his strategic teeth delivering work for the likes of Nissan, Pernod Ricard and Adidas. He joined borne from Mother, the UK’s largest independent agency, where he led strategy on award-winning campaigns for Diageo, Boots, Stella Artois and the United Nations, and picked up a coveted APG award for his strategic work on Baileys. At borne Chris is head of strategy and acts as a senior consult for clients.