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Norfolk Network Events

Will King: king of shaves

23 November 2009 6pm

Sixteen years ago, following redundancy and starting from his own kitchen, Will worked away until he had produced a bottled, labeled shaving oil which has since overtaken Wilkinson Sword and Nivea to become number two to Gillette in the shaving prep market in the UK. In 2008 Will launched the first British made, engineered and designed system razor in over 100 years. The ‘Azor’ is stocked in all major retailers including Tesco, Sainsburys and Boots and this year launches into several new markets across the world. This has been followed by the launch of the Azure for the women’s market. In his talk he will share with us how he has built a £30m business, taken on industry giants, does things differently and better, and his plans to build a £200m turnover business by 2012.

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