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Further joins the growing Gravity Global family

Russell Ellis

Leading international B2B agency Gravity Global has announced today that it has acquired the multi award-winning digital marketing agency, Further.

Norwich-based Further, which also has offices in London and Cambridge, currently employs 35 staff and specialises in search, content and social media marketing for clients such as Avast, Aetna International, British Safety Council and Virgin Wines, will bring new key specialisms to the fast-expanding Gravity Global Group. The Agency has been ranked in the Top 6 Small Search Agencies in Europe for the past five years, picking up several UK and European Search Awards, and more recently CMA (UK Content Marketing Awards) and Drum Content Awards.

As Gravity CEO Mark Lethbridge explains: “The two businesses have partnered successfully on pitches and projects over the past year – and we identified very early on that Further are exactly the type of best-in-breed business Gravity Global is seeking to add to its armoury.  Their standards, attitude and culture mirror our own and we are looking forward to seeing exponential growth as we continue to add more brands to the roster.”

Mark says that more acquisitions are in the pipeline both at home and overseas as Gravity looks to strengthen its position as one of the world’s leading independent B2B marketing groups with a client list that includes Santander, London Stock Exchange, Sage, Embraer and Aviva Investors.

Further, which started life as a two-man SEO agency in 2006, will continue to operate from its former shoe factory HQ in Norwich. The Agency’s Founders Steve Jaggard and Zak Ireson will remain on the Board, together with Joint MDs Lou Roberts and Rob Welsby and will be joined by Gravity Exec Creative Director Paul Anderson and CFO Andrew Daynes.

“Having worked successfully with Gravity on several pitches and projects,” explains Joint-MD at Further Lou Roberts, “we are confident this will be a move that will have many positives for the Further team and our fantastic, loyal client base.”

The Further team were advised by David Blois of London-based MA Advisory on the deal.